TY  - BOOK
AU  - Korye O'Sullivan, Jill
TI  - Advertising Techniques: do you buy it?
SN  - 9781133730842
PY  - 2014///
CY  - Boston
PB  - National Geographic Learning, Cengage Learning
KW  - PUBLICIDAD
KW  - ESTRATEGIAS DE PUBLICIDAD
KW  - ADVERTISING
KW  - ADVERTISING STRATEGY
ER  -